Private Sector Polish, For the Public Good
Gordon Impact is a division of The Gordon Co. We’ve guided some of the world’s most recognizable brands through complex strategic challenges. With Gordon Impact, we’re bringing our decades of high-stakes brand experience to non-profits and B-Corporations.
A woman-owned, certified small business
Founded and helmed by DeeDee Gordon, The Gordon Co is headquartered in Los Angeles, CA. Our evidence-based methodologies and cultural forecasting capabilities are used by entities ranging from Fortune 500 companies to mission-driven organizations.
Uniquely positioned to help government and mission-driven partners
Our expertise in navigating complex stakeholder environments enables our clients - regardless of sector - to achieve their most ambitious goals.
From advanced research and audience segmentation to brand strategy and implementation, we understand that work for the public good requires the same analytical rigor and deep sensitivity to community needs as our private sector work.
Our custom research & strategy capabilities
Hard-to-reach audience expertise
Behavior change communications
Youth audience insights
Statistical audience segmentation
Public education and awareness strategies
All-media communications strategy
Community-informed messaging
Equity-centered research practices
Creative and message testing
In-depth competitive analysis
Multicultural insight development
Stakeholder engagement strategy
Public sentiment tracking
Campaign performance measurement
Applied social science + strategic foresight
Rapid, complex research execution
Why Gordon Impact
Our Private-Sector Experience Is A Strategic Asset
Whether educating communities, shifting behaviors, or driving policy alignment, we bring a rare blend of senior-level research, brand strategy, and cultural foresight to behavior change communications. Our proprietary methodologies surface the drivers and barriers that shape audience decision making - insights essential to developing messaging that not only resonates, but drives lasting change.
From hard-to-reach populations to emerging generations and diverse communities, our team builds custom methodologies, specializing in rigorous, research-based strategy that behavior change campaigns need to succeed.
A snapshot of our work
Streamlined brand narrative and organizational structure amid evolving audience landscape, while maintaining cultural authority in independent film discovery and artist development.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Rebranded and repositioned a nonprofit offering young people a life changing immersive experience.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Helped a renowned think tank better understand their audience, with an emphasis on how to pivot their brand for the next generation.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning