Work
Transformed an independent film distribution business into a multifaceted consumer entertainment brand through comprehensive strategic architecture, brand positioning and mainstream market expansion.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Validated market viability and tested naming/positioning for a sustainable luxury fashion concept.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Positioned a leading AI research lab and their family of large language models, Claude.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Multi-year brand engagement - combining consumer intelligence, trend forecasting, and concept validation - to guide luxury automotive positioning in evolving premium markets.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Created market positioning and performance monitoring frameworks for emerging digital privacy category; identified consumer adoption drivers/barriers.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Developed a corporate partnership strategy, enabling a grassroots nonprofit to attract private sector sponsorship and scale community impact initiatives.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Transformed global online storage platform into a culturally relevant brand over a multi-year engagement. Conducted advanced research and developed brand strategy; pioneered entertainment collaborations and activations that elevated the brand beyond "just utility".
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Through market intelligence and buyer behavior analysis across the global digital currency ecosystem, we created a definitive audience engagement framework that positioned a mid-tier crypto exchange for accelerated growth.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Repositioned a classic French eyewear brand for the ultra premium market.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Helped a Japanese financial institution - the world's 5th largest investment bank - articulate their offerings to clients in the Americas.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Provided US market intelligence and luxury positioning insights over a multi-year relationship; influenced engineering decisions, product development and concept validation.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Helped renowned think tank better understand their audience, with an emphasis on how to pivot their brand for the next generation.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Streamlined brand narrative and organizational structure amid evolving audience landscape, while maintaining cultural authority in independent film discovery and artist development.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Rebranded and repositioned a nonprofit offering young people a life changing immersive experience.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Provided trend intelligence and cultural insights that informed film development, theme park experiences, and immersive content creation.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning
Tested and validated future growth strategies for one of the world's most trusted workflow automation programs.
Advanced Research
- Highly specific respondent selection.
- Complex sample recruiting.
- Access to complex sector expertise.
- Rigorous vetting.
Cultural Forecasting
- Evidence-based trend identification
- Process Cross-category insights,
- Future-cast scenario planning
Creative & Design
- Creative brief writing
- Web design
- Content and advertising
- Production services
- Implementation playbooks
Brand Strategy
- Mission / vision
- Brand principles
- Synopsis & proposition
- Tone of voice
- Comms planning