Team

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DeeDee Gordon helps clients re-envision the future of their businesses. She is a recognized expert and thought leader in macro trends, consumer behavior and disruptive innovation with over 25 years of experience ranging from studies and publications to entrepreneurial projects and client engagements. DeeDee’s clients span almost every business sector, including iconic brands such as Disney, A24, Porsche, Coca-Cola, Bayer, Calvin Klein and Nike. 
DeeDee’s process for criteria-based trend identification separates signal from noise, and her techniques for visualizing future scenarios provide detailed inputs for opportunity framing and concept development. As founder and head of The Gordon Co, DeeDee brings her behavioral insights, trends identification and future visualization skills together in a single, proprietary discipline: Applied Futures Thinking™. She employs this across a portfolio of disruptive, paradigm-challenging tools and techniques. 
The Gordon Co builds on DeeDee’s long history of innovation: In the 1990s, DeeDee created The L Report, the first publication to track trend diffusion in youth culture. She also founded Look-Look, the first online platform that let people report on their own culture. Look-Look evolved into a custom marketing agency and the first user-generated arts magazine. Both are now academic case studies. Recognizing a need for precision and respondent quality in the nascent online research industry, DeeDee then founded the-Collaboratory, a personally vetted online database of consumers, mavens and experts that provides input for a broad range of diverse projects. She was also Innovation President of Sterling Brands, an award-winning branding and design agency, where she published On The Future, a trends report with Futurecast scenarios of potential future products and services.
DeeDee expanded the agency’s offering in areas of new product development and end-to-end innovation. DeeDee’s work is featured in many articles, textbooks and case studies, and in a broad range of media, like Fast Company, Vogue, The New Yorker, Time Magazine, The New York Times, NPR, PBS Frontline and Malcolm Gladwell’s The Tipping Point.

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‘Wags’ is an award-winning full-stack marketing strategist with expertise in a variety of disciplines spanning both advertising agencies and in-house on the brand side. He leads strategy for The Gordon Co. Previously, Wags led creative strategy at Peloton and served as the head of marketing strategy at Red Antler. Prior to that, he developed a novel comms planning philosophy at Huge where he grew household brands like Canada Goose, Zelle, Brooks, Realtor.com, and Vanguard.

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Vintage instructional illustration showing three numbered black cylinders and hands demonstrating how to use fireworks, with English and Japanese text advertising The Unexcelled Fireworks Co., New York, sole agent for North and South America.

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Dan Shapiro has spent over two decades in brand + entertainment marketing and consumer products licensing at The Walt Disney Company, NBCUniversal, Paramount and 20th Century Fox, partnering with companies from Mattel and LEGO to General Mills and Mondelez Int’l. Prior to his studio work, he was part of the Coca-Cola account team at McCann Erickson. Dan has an MBA from The Wharton School.

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Stephanie holds a Master’s Degree in Clinical Psychology. She brings her passion for understanding human behavior to her work as behavioral insights consultant on select Gordon Co projects. Before joining The Gordon Co, Stephanie spent many years working in finance, where she honed her interest in global markets and the businesses that power them.

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Chris has spent nearly two decades working across brand strategy, research and tech—both on the agency side and in-house. He has had the opportunity to shape strategic brand programs for global companies and high-growth startups including the NBA, Hewlett-Packard, Nintendo, Frito-Lay, Dropbox, Twitter, Sprint, Rdio and Got Milk? Beyond brand marketing, he also has deep expertise in product strategy and development following ten years overseeing design and development of health tech tools.

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Edward M. Rosenthal has over 30 years of experience in market research, statistical modeling, database design, software development, demand forecasting, consumer targeting and segmentation. Formerly SVP with Nielsen Holdings, Edward received a Juris Doctor from the University of Virginia, as well as degrees in Mathematics and Electrical Engineering from The University of Maryland and The George Washington University.

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Lauren Wilson has almost 20 years of account strategy and planning experience with a focus on leveraging data analytics to drive business performance. Prior to The Gordon Co, Lauren was VP of Integrated Strategy at Merkle, a dentsu company, where she managed tech, telecom and travel clients. She holds a BA and MA in English Literature from Tulane University.

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Clark is a creative director and writer, specializing in creative campaigns that move affluent audiences in the luxury sector. His work includes campaigns for brands like Christian LaCroix and Bloomingdales, and services like Morgan Stanley Private Wealth and HUB Insurance Private Client. Clark has led teams at premier agencies such as Ogilvy, Huge, BBDO, Publicis, and FCB, consistently delivering compelling narratives that engage and inspire.

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Allison is a multi-disciplinary strategy specialist with 20 years of experience in brand, digital/UX, market research and communications planning. She has shaped strategy for Chase, Zelle, Nike, Verizon, IKEA, Lendlease, Estee Lauder, The Clorox Company, McDonalds, Qantas, and Toyota, at agencies such as Leo Burnett, Huge, OMD, Wavemaker, and Funworks. With degrees in both Communications and Behavioural Psychology, Allison leverages the intersection between market trends, cultural dynamics, brands and business strategy.

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Alex is a creative director and copywriter, working with clients including AT&T, Netflix and Beats by Dre. Before working with The Gordon Co, she held roles at agencies including CP+B, Deutsch, TBWA\Chiat\Day, and Ogilvy & Mather. Over the course of her career, she has created award-winning work for clients including Old Navy, PayPal’s Braintree Payments, Miller Lite and the Emmy nominated Grey Poupon spot, “The Chase.”

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Michael Shirey is an award-winning designer and strategist based in New York City with over 15 years of experience partnering with nonprofits, academic institutions, startups, and socially-driven brands. His work has been featured in Graphic Design USA, Print Magazine, Forbes, and Communication Arts, among other publications. Michael holds a Masters in Branding from the School of Visual Arts.

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Debbie brings her unparalleled experience to select Gordon Co projects. Named “one of the most creative people in business” by Fast Company, “one of the most influential designers working today” by GDUSA, and a “Woman of Influence” by Success magazine, Debbie Millman is also an author, educator, designer, and podcast pioneer. Debbie is the host of the Webby award-winning podcast Design Matters, one of the first and longest running podcasts in the world; Chair of the first-ever Masters in Branding Program at the School of Visual Arts, Co-owner and Editorial Director of PrintMag.com, and the author of seven books on design and branding. Debbie is the recipient of a Cooper Hewitt National Design Award and a Lifetime Achievement award from AIGA. The OnAir Festival just awarded Debbie the Audio Vanguard award, celebrating 20 years of the podcast. She is currently a Harvard Business School Executive Fellow.

Moses Berkson is a celebrated photographer and filmmaker. He is known for his uniquely intimate and precise portraits of celebrities and cultural icons. His work has been featured in major fashion and culture magazines, and in advertising for a wide range of clients including Nike, Tom Ford, and Apple. Berkson contributes his creative vision to Gordon Co productions, collaborating with clients to help them communicate their brand stories.

The Gordon Co is a network of employees and contracted senior leaders/experts.

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